[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook hits 2 billion monthly users

Mark Zuckerberg recently announced the popular social media network has achieved its milestone of 2 billion average monthly users.

We’re all “friends” on Facebook

Back in September of 2012, Facebook sat at a comfortable 1 billion, a staggering achievement for any social media platform of the time.

Zuckerberg, along with product director Mike Nowak and product manager Guillermo Spiller, had reported 1.936 users at the end of March, making their goal of 2 billion an inevitability.

2 billion marks a significant undertaking for Facebook, but that’s not the only milestone they’ve projected.

And they want to thank you

The team has also announced several additional monthly milestone goals, such as 1 billion users creating personalised groups, 800 million Likes, and a slightly less lofty 175 million using the Love Reaction icon.

In gratitude, Facebook will automatically enable a “thank you” video following any posts wishing happy birthday, creating a group, or reacting with Love.

Is it possible Facebook is nearing saturation? Do you feel there is credence to the milestone? Give us your thoughts in the comments section below.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment