It might seem hard to believe, but less than two years ago Facebook made peanuts off its mobile products. To be fair, back then Facebook’s mobile offering wasn’t really much chop when it came to the user experience.

Fast forward two years and mobile now accounts for over half of Facebook’s revenue.

Mobile monolith

Facebook recently unveiled its fourth quarter earnings for 2013 and the news was very good for anyone with stocks in the social network.

Facebook posted its first (US) quarter billion quarter from mobile revenue, which accounts for 53 per cent of its total revenue.

Put into perspective. that’s as much as Facebook earned from mobile and desktop combined over the same period last year.

Growth spurt

The massive switch marks Facebook’s successful pivot from a desktop-bound network to a truly mobile platform.

Over the past year Facebook has invested heavily in its mobile products and advertising, while beefing up the features and speed of stand-alone apps like Messenger.

Coupled with the fact that 750 million of Facebook’s 1.23 billion users access the platform from a mobile device (and 300 million users access Facebook exclusively from a mobile device), and you have perfect social storm for making a lot of money – very quickly.

Add to this the upcoming ads for Facebook-owned Instagram and the social network is looking increasingly like the mobile network.

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