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Facebook live video gets better for marketers

Since Facebook began rolling out live video streaming last year, brands have been quick to recognise the feature’s powerful potential.

And now, with Facebook’s latest updates, marketers have even more great possibilities to play with—and more metrics to evaluate how their content is performing.

Go Live in Groups

Thanks to the Facebook’s latest tweaks, you can now broadcast videos specifically limited to Groups. While regular users will love the ability to go live just to their family or other invite-only groups, marketers will be thrilled at the ability to broadcast live video content with pinpoint targeting.

Go Live in Events

You can now also choose to stream live video specifically to people invited to an Event. That means marketers can create content just for people who have RSVP-ed – think backstage sneak peaks and exclusive Q&As.

New Metrics for Live Video

In addition to previously available metrics, Facebook has unveiled two new insights for tracking live video performance.

Live Broadcast Audience tells you the total number of unique people who watched the video while it was live. 

Viewers During Live Broadcast is a visual representation of the number of viewers during each moment of live broadcast.

You can find the new metrics in your Page Insights and Video Library. Facebook also says to expect addition to the API and export “soon”.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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