[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook now accounts for 25 per cent of total time spent on apps

In the past Facebook has been criticised for being too desktop-centric and not agile enough for the mobile web.

New data from comScore suggests the opposite, showing the Facebook app now accounts for a massive 23 per cent of the total time spent on all mobile apps.

Mobile movement

Commscore's figures reveal that in October 2012 Facebook overtook Google Maps as the most popular mobile app in the United States.

Facebook and Google Maps had been jockeying for top spot for much of 2012, with Apple's decision to drop Google Maps from iOS 6 blamed for Google's decline.

When considering that Facebook-owned Instagram owns 3 per cent of the time users spend on mobile apps, Facebook is ultimately responsible for over a quarter of the total time spent on all mobile apps.

Google and the rest

While Facebook might be number one, Google apps such as Google Search, Gmail and YouTube make up the next six positions.

Pandora Radio, Apple iTunes, Cooliris and Yahoo! Messenger round off the top ten.

App and away

The news is encouraging news for Facebook and its investors, as the company looks for more monetising options.

If these stats are anything to go by, 2013 will be the year Facebook follows its users from the desktop to mobile.

To read the full commScore report visit comscore.com.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU