[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook opens private posts to broadcasters

It's not enough to be the largest social media platform on the planet by a factor of five, Facebook wants to be be the eader in every aspect of its users social lives.

While Twitter has long been the place for news online, Facebook's latest update sees the platform moving firmly into the trending news category.

All the news that's fit to post

Facebook's latest API allows media organisations such as CNN and NBC to search and view users' public posts.

The API also gives broadcasters access to keyword mentions and demographics about users including age, gender and location about. 

“Starting today, selected news organizations can begin to integrate Facebook conversations into their broadcasts or coverage by displaying public posts of real-time activity about any given topic.

“For example, CNN’s New Day can now easily incorporate what people on Facebook have to say about the latest, breaking news event during their show,” wrote Justin Osofsky, VP, Media Partnerships and Online Operations.

Brands aren't forgotten either. Marketers and agencies are soon expected to gain access to this trending data. 

Trends

Media is big news on Facebook. Last week's inaugural NFL match for the 2013 season generated 20 million Likes, comments and shares. 

The update comes as Facebook moves more into real time and trending topics, two spaces traditionally dominated by Twitter. If Facebook can make this latest API work it may put a serious dent in Twitter's TV plans.

Plus, all that exposure on network television won't hurt either.

To find out more visit newsroom.fb.com.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU