After failing to set the world on fire, Facebook is giving Slingshot a makeover.
Slingin' in the rain
Facebook's messaging app, widely seen as the social network's response to Snapchat, is now being rebranded as a sort of social hybrid.
Now Slingshot users can follow people on Twitter, while retaining the ability to send private messages. Slingshot also allows users to see a grid layout showing pictures from the last 24 hours, similar to Snapchat Stories.
Shot in the dark
This isn't the first time Facebook's shaken up Slingshot since launching in June 2014, and this latest update may appeal to users wanting a greater focus on discovery.
However if it doesn't, Facebook can console itself that it also owns messaging superstar WhatsApp.
If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.
Also, click here download SMK's Facebook Marketing Best Practice Guide Program. This FREE program has been put together to help businesses and organisations keep up to date with best practice surrounding the five major principles of Facebook marketing. A MUST for every marketer!
RECOMMENDED FOR YOU
Google Analytics Launches New AI “Generated Insights”
Google has introduced a new feature in Google Analytics…
Google has introduced a new feature in Google Analytics…
[STUDY] Google Still #1 For Online Reviews
Fifteen years on from the first edition, BrightLocal’s Local…
Fifteen years on from the first edition, BrightLocal’s Local…
[NEW STUDY] Longer Short-Form Videos Dominating
Video consumption habits are shifting once again, and this…
Video consumption habits are shifting once again, and this…