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Facebook rolls out Timeline, but brands have to wait

This week Facebook rolled out Timeline for its users, but did not give any indication when brands would be invited to use the new feature.

Mixed responses

Timeline is Facebook’s most significant update of the past year, and has predictably met with mixed responses since its release last week.

Timeline turns a user’s Profile page into a visual biography of their life, from the time they joined Facebook to the present day. Users can add photos, share milestone posts and important events on the timeline.

Once enabled, Timeline cannot be turned off, and there have been privacy concerns raised about controlling the amount of information that is being shared.

No Timeline for brands

While Facebook has not announced when brands will be able to use Timeline, it is expected to extend the invitation in 2012.

This would fit with the trend of social networking sites rolling out new features to users before opening them up to brands. Google+, Twitter and StumbleUpon have all recently opened up their networks to brand pages.

Facebook Timeline is currently an opt-in service, but will soon become the default setting for all Facebook users.

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