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Facebook testing real-time comments

Facebook is reportedly testing a new twist on real-time comments: letting users know when they're friends are writing comments so they can instantly respond.

Look Who's Talking

At this stage select mobile users are seeing the "A friend is writing a comment" alert when viewing the News Feed on an iOS smartphone or tablet.

Responses can be crafted and posted from Messenger.

Message in a bottle?

This update isn't exactly groundbreaking – other messaging apps have long offered a similar figure. However none of these platforms is Facebook. If it takes off the feature could potentially boost engagement, and by extensiion advertising rates, for Facebook.

The real-time feature could also allow brands to respond to customers in a more timely manner.

If you run a brand Facebook Page, how do you stay up-to-date with customer queries? Let us know in the comments.

Learn with SMK through December

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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