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Facebook turns out the heat on fake profiles

Facebook might be nudging 1.6 billion users, but that doesn't mean all of these are bona-fide accounts.

Something the social network is looking to address as it clamps down on phoney profiles.

Fakebook?

Facebook is reportedly working on a new feature that will alert you, if it detects another account is attempting to use your account name and profile photo.

Users will then be given the option to confirm whether the suspect account is legit or potentially fraudulent.

Good data

The feature has been live since November, and is currently available to 75% of Facebook users.

While Facebook doesn't have as big a bullying or impersonation problem as Twitter, it remains an ongoing issue.

Facebook is also said be be trialling another feature which allows users to report the posting of nonconsensual images. 

By clamping down on cranks, Facebook is making its eco-system more attractive for users, and by extension advertisers.
 

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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