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Facebook updates app to allow Live Video Streaming

Facebook has rolled out an update to its iOS app that lets Page Admins host live video broadcasts.

Are we live?

The feature works from the Page Manager app.

To start live broadcasting, simply tap on the ‘Publish’ button, enter a description of the video, and hit the ‘Live Video’ icon.

In the moment

Over the past six months Facebook has thrown a lot of weight (and cash) behind live video streaming.

Facebook Live first debuted for select users (read celebs and big brands) last year, before recently being made available for all US users.

While similar functionality has been available on Meerkat and Periscope for some time, none can match Facebook’s reach.
 

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August's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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