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Facebook updates Page Insights for engagment

Facebook has just released a new version of Page Insights that’s designed to help brands and page managers more accurately measure their metrics.

Engagement

Page Insights has a new dashboard that breaks down engagement figures into individual tabs, making it easier to drill down into what content makes users tick.

The new tabs include check-ins, likes and the number of people engaged. This data can be measured against historical metrics to gain a clearer picture of fan engagement.

Likes

Finally, page managers can now view side-by-side comparisons of positive interactions (likes, shares) and negative interactions (block, reports), giving another way to see what's resonating with fans. 

To see a video of how the new Page Insights works and learn more visit facebook.com.

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