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Facebook’s massive mobile moment

Facebook has just released its Q4 earnings report, revealing a huge jump in the number of mobile-only users.

Mobile money

Facebook says that half if its 1.39 billion users accessed the social network exclusively from a mobile device. That's an increase of 26% year-on-year. 

Looked at another way, almost 40% of Facebook users never access the platform from desktop.

On the grow

Overall, Facebook's monthly active users clocked in at 1.19 billion, a 13% increase year-on-year.

The figures are even more startling when considering they don't include usage stats for Facebook mobile properties Instagram and WhatsApp.

In 2014 Facebook amped up its suite of apps, including Messenger, Rooms, and the less successful Slingshot.

Money machine

All those mobile users are proving very lucrative for Facebook's bottom line.

In the past quarter Facebook's mobile ad revenue doubled to US$2 billion, its highest level yet.

Expect more records to tumble as Facebook's mobile tentacles extend in 2015.

Learn with SMK through November

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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