[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook’s toys with LinkedIn-style Profile Tags

Facebook is reportedly toying with the idea of LinkedIn-style profile tags.

Tag team

According to The Verge, the new feature allows users to tag their own Facebook profile, while tags can also be added by friends. However these must be approved before going public.

"Created by a small team as part of a Facebook hackathon, profile tags are a creative tool that lets you and your friends add tags to your profile to highlight the things that describe you and what you're into,” a Facebook spokesperson confirmed.

The tags can be about any topic, and can even include emojis.

LinkedIn Likes

LinkedIn pioneered the profile tag, which lets users add professional qualifications and skills to their account. 

However in the hands of Facebook users, tags are more likely to carry personality traits and interests – info that might be handy for marketers down the track.

At present profile tags is being tested in New Zealand. Stay tuned for news of a wider roll  out.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment