[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Foursquare rolls out real-time recommendations

Times are tough in the mobile review world, as big players like Facebook muscle in on the lucrative market. The upside is that the mobile platforms are continually rolling out updates to keep users and advertisers sated.

Foursquare, one of the original mobile check-in sites, has just launched a raft of new features to keep consumers checking-in.

Keeping it real-time

Foursquare now offers real-time recommendations, so when users check-in to a location they’ll now be given recommendations on what to experience there. This might mean trying the signature porterhouse steak at a restaurant, or catching the happy hour at a bar.

Another update is the refreshed Nearby tab, which now allows users to see when their friends are close by.

Check it out

Foursquare is rapidly expanding its offering from a simple check-in service to something more rounded and personal. Earlier this year the platform started asking users for feedback on locations to boost engagement, in addition to launching self-serve ads. 

Whether the latest update will be enough to keep users away from an increasingly mobile Facebook remains to be seen. 

Click on the links to download the latest Foursquare app for iOS and Android.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment