[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Gathering up Facebook and Twitter

Newly launched mobile application Gather allows users to create “disposable” micro-meetups which can be quickly broadcast to Facebook and Twitter.  The app is intended to serve as a lightweight tool to help users share their intended plans ahead of their Facebook or Foursquare check-in.

The main benefit to using Gather, instead of posting directly to the social networks themselves, is its ability to centralise friends’ plans so that users don’t have to keep checking and scouring Facebook and Twitter for updates and news on activities.

With Gather, users get a push notification when one of their friends are doing something fun nearby.

Creation

Gather was created by developers Mikeal Rogers (Yammer, CouchOne, Mozilla) and Max Ogden (open Web, Code for America). Rogers told TechCrunch the pair originally set out to code an “achievement engine for the real world,” before switching gears and focusing on creating a meet-up tool for Facebook and Twitter.

Lightweight

Rogers was also quick to clarify that Gather was not designed to compete with more robust event platforms such as Eventbrite, Meetup and Cvent.

“Those have a lot of infrastructure behind them. We don’t even require an end time for an event. You just put in a start time, a place from Foursquare, and a name for it, and you’re ready to go. We really wanted to be much more lightweight. What a tweet is to blogging, we are to Meetup.com.”

Gather is currently working to add Foursquare check-in support calendar integration, and expanded Android platform support.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment