[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Google Assistant Light Years ahead of Competition

Two recent studies are showing that Google Assistant is still outperforming Alexa and Siri when it comes to being the best in the business.

The stats have spoken

In a recent study performed by Stone Temple Consulting, a sampling of 5000 different queries to various assistants have been tabulated and the results are telling.

Google Assistant demonstrated the strongest percentage of fully and correct answers with around 97%, followed by Cortana at 95%, Google Assistant Home at 94%, Alexa at 83%, and Siri at 80%.

Suffice to say, Google’s main competition would be Microsoft’s Cortana, both seemingly to be leagues ahead of Siri, which has not waned in popularity even with less accurate results.

The breakdown

According to a second study performed by ROAST, Google Assistant was grilled with 10,000 questions to see how many it could answer correctly. The answer? About 45%.

On a spectrum of questions ranging from transport, to utilities, to restaurants, the results were far ranging, with property and transport yielding the least accuracy. A full breakdown can be found here.

The most interesting tidbits yielded by the new data is that Google Assistant performed stronger on mobile than the home model.

Alexa proved to be the most improved while Google would make reading errors from time to time. The battle of the AI assistant has just begun.

Have  you used any of the home virtual assistants? What’s your experience been with Google Assistant? Let us know in the comments beneath.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment