Although emails remain largely static, Google recently launched a new Gmail feature that allows Google+ events notifications to become more interactive.

Interactive events

Gmail users now have the ability to invite friends, read and respond to comments, and RSVP right from inside their inboxes.

Google+ users will also be able to share photos associated with the event, all without leaving their desktop inbox.

Interactivity all round

This development follows the similar introduction of interactive Google+ email notifications earlier this year, allowing Google+ users to view, comment and +1 posts from Gmail without having to open the social network in a new browser tab.

The most recent development brings a similar functionality to Google+ Events invitations.

Secure interaction

Email clients do not usually allow this type of functionality for security concerns.

Although Microsoft’s Hotmail started allowing certain companies like Orbitz and Netflix to display more interactive content in their emails in late 2010, Google so far has only made these features available to its own services.

There are also a number of other companies that are attempting to turn emails into more of a platform by making it more interactive.

PowerInbox, for instance, utilises a browser plugin and API to enable interactive features in many web-based and desktop email clients.

Google+ Events popularity

Google+ Events were launched in June to an initially lukewarm reaction.

Many users felt the new feature was rather spammy to users who had many Google+ followers, however the company has since made attempts to fix most of these issues.

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