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Google Home gets smarter, goes shopping

Beam me up, Google.

Whilst it's not quite ready to handle galactic transportation, Google Home can now purchase items at your command.

Buy in

Using Google Assistant (a feature of Google Home), you're now able to issue voice commands to buy things from retailers signed up with Google Express. These include Costco, Bed Bath and Beyond, Target, and Toys"R"Us.

To get shopping, simply utter a command such as "Google, order more coffee" and clever tech will take care of the rest, arranging for items to be delivered directly to your door.

Baby steps

Amazon has offered a similar service with Alexa since last June. And while Amazon provides a wider range of products, Google has the advantage of having major retailers on board.

Google's Home Shopping Network isn't available for Australian or New Zealand users at the moment, but it gives an interesting look at how retai therapy is evolving.

We may never have to fear running out of toilet paper ever again.

Learn with SMK through January

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

January's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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