Google released a slew of new features last week including upgrades to its photo, video and sharing capabilities.

But hidden amidst the flurry of announcements was something no brand with a presence on G+ should miss. The roll out of custom URLs.

Name is, own it

Until now users had no control over their G+ URLs, so G+ pages would typically end in a series of numbers and letters.

Now the URL will match the brand. So for example Nike’s Google+ page will appear as plus.google.com/nike.

To quality for a custom URLs your G+ account must have a profile photo, at least 10 followers and be over 30 days old.

Brands and businesses that have a linked website also qualify. Once you qualify Google will prepare your custom URL and you must claim it. So don't delay!

G+ growth

The update is important as it brings G+ into line with its bigger social cousins Facebook and Twitter. 

It will also make brand pages more identifiable and easier for users to discover.

To find out more visit plus.google.com.

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