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Google still dominates search

It may not come as a surprise to learn Google continues to dominate seach, according to the latest data from StatCounter.

Not only is Google Search the most popular search engine on desktops, Google is by far the preferred option for the growing mobile market.

Who’s winning in Australia?

Australian’s preferred search engine is Google, accounting for 94 per cent of searches between August 2011 and August 2012.

Bing only accounted for 4.1 per cent while Yahoo totalled for 1.4 per cent of total searches in the same period.

Australia compared to the rest of the world

Google still dominates in the United States with 79.5 per cent of searches, but it accounts for a smaller percentage of total searches in comparison to Australia.

This means the United States had a larger spread of search engine use with Bing and Yahoo being of higher popularity compared to Australia.

Australia's results are similar in the United Kingdom, where Google was used in 91.7 per cent of searches

Mopping up mobile

Google leads the race in search on mobile in Australia, with a 99 per cent market share.

What are we searching for?

The fastest rising search term on Google over the past year was iPhone 5, according to Google Zeitgeist.

Other popular search terms in the top ten were Cyclone Yasi (second), Royal Wedding (seventh) and the Rugby World Cup (eighth).

While Bing and Yahoo continue to make ground, these latest figures show search is, for the foreseeable future, a one engine race.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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