Google’s new app, Google Vids, is set to transform video content creation for businesses by making high-quality video production as accessible as writing a document or creating a slide deck.

Part of the Google Workspace suite and powered by Gemini AI, Google Vids empowers marketing and communication teams to produce compelling, professional videos quickly—perfect for campaign recaps, product updates, team announcements, and beyond.

With Vids, Google aims to help teams embrace video as a primary tool for engagement and storytelling without requiring specialised skills or extensive resources.

Bringing Ideas to Life: AI-Powered Storyboarding, Scripting, and Customisation

Google Vids is designed to simplify the entire video creation process with the help of Google’s Gemini AI. With the “Help me create” feature, a quick prompt can generate a first draft with a storyboard, script, suggested scenes, and background music — all fully editable. Marketing teams can easily refine and customise videos, ensuring each one reflects their brand voice without needing extensive technical skills.

Additional tools, like AI-generated voiceovers and preset narration options, help users match the style and tone of their message. This level of support makes it easy for teams to create polished video content that captures their message, even without prior video experience.

A Creative Canvas for Marketers and Communicators

Google Vids includes a library of professional templates and stock media for a range of use cases. These templates allow marketing teams to quickly create content for everything from training videos to campaign announcements, while access to stock images, animations, and sound effects enables full creative flexibility. For more custom projects, teams can incorporate their own images and media directly from Google Drive or Google Photos.

With the in-app recording studio, users can even capture video of themselves, record screens, or add narrations. These tools make it easy to develop highly tailored videos that align with a brand’s image and effectively reach the audience.

Next-Level Collaboration: Streamlined Editing and Real-Time Feedback

In true Google Workspace style, Vids is designed for seamless collaboration. Team members can leave comments, suggest edits, and provide feedback directly in the video project, keeping everyone in sync and accelerating the review process. For marketing teams, this feature is especially valuable when working with stakeholders across different departments, ensuring input is gathered efficiently and messages are aligned.

Once complete, video content can be shared instantly across Google Workspace, giving marketing and communications teams a powerful new way to communicate. And if a project requires further distribution, videos can be exported as MP4 files, making them easily shareable on other platforms.

Where Google Vids Shines For Communicators 

Google Vids opens up new possibilities for high-quality video content across the organisation. Here are a few ways marketing and communications teams can leverage it:

• Dynamic Product and Campaign Launches: Vids makes it easy to create engaging product launch videos that build excitement and convey key details. With AI-driven storyboarding, marketers can quickly produce launch videos that capture attention without the need for extensive production resources.
• Engaging Campaign Recaps and Performance Overviews: Sharing campaign results in video format allows teams to present data and insights in a more memorable way. Vids enables marketers to create dynamic, visually compelling recaps that showcase key achievements, challenges, and future plans, making it easy for stakeholders to stay informed.
• Customer Testimonials and Success Stories: Google Vids is a great tool for building video testimonials that highlight positive customer experiences. Marketers can quickly put together narratives that communicate customer success in a way that resonates with prospects, making for persuasive case studies.
• Personalised Team Updates and Internal Communications: Vids can transform internal communications by replacing text-based emails with engaging video updates. This is especially useful for distributed teams, as it allows leaders and team members to deliver more personal messages that maintain a human touch.
• Step-by-Step Training Modules: For marketing and customer success teams, creating instructional videos to educate clients or team members is simple with Vids. AI-powered features allow teams to develop clear, helpful guides that communicate complex information with ease.

More Video On More Things More Easily

Google Vids not only makes video creation more accessible; it also redefines how video fits within a digital workspace. Its seamless integration with Google Workspace tools means that creating, editing, and sharing videos is as easy as working with Docs or Slides. Marketing and communications teams can leverage this ease of use to bring ideas to life faster and more effectively, ensuring that messages resonate with their audience.

Additionally, by streamlining the video production process, Google Vids reduces the need for outside video editing tools, which saves both time and costs. And the collaborative capabilities enable marketing teams to gather input from sales, product, or other teams, ensuring all perspectives are included and making each video a comprehensive, accurate representation of the brand.

Google Workspace Continues To Streamline Communications  

Video is central to today’s digital communication, and tools like Google Vids are likely to become essential for forward-thinking teams.

With most features free until the end of 2025, organisations have time to explore the full capabilities of this innovative app. Google Vids is currently available on select Workspace plans, including Business Standard, Enterprise Plus, and Education Plus, giving marketing and communications teams a head start in incorporating video into their strategies.

By simplifying video creation, Google Vids makes it easier for marketing and communications professionals to produce high-quality, engaging content that keeps audiences informed and inspired. Its AI-powered features, collaborative nature, and integration with Google Workspace make it an invaluable tool for teams ready to harness the power of video storytelling.