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DIGITAL MARKETING NEWS

Google’s $50 billion year

On a product front, Google had a successful 2012. Android steadily gained ground on iOS, the public proved it wanted Google Maps more than Apple's inferior equivalent and Google+ increased its user base.

And on a numbers front, 2012 was Google's most profitable year yet.

$50 billion and counting

This week Google released its quarterly earnings for 2012, revealing it earned US $14.42 billion in the December quarter, up 26% from the same period in 2011.

The figure not only exceeded Wall Street's predictions of US $12.36 billion for the quarter, it also showed that Google earned a record US $50 billion in 2012.

The extra revenue is though to have come from Google's recent sale of Motorola's set top box division.

“We ended 2012 with a strong quarter. Revenues were up 36% year-on-year, and 8% quarter-on-quarter.

“In today’s multi-screen world we face tremendous opportunities as a technology company focused on user benefit. It’s an incredibly exciting time to be at Google,” wrote Google's CEO Larry Page in a press release.

However it wasn't all good news. Those multi-screens Page referred to are considered the reason Google's revenue from cost-per-click advertising fell by 6% per cent, as mobile devices ate into Google's advertising revenue.

Google growth

But on balance the report is good news for good Google, especially after its previous quarter earning were leaked, resulting in the company's stock price falling.

This time the market was more optimistic. Google's stock jumped 4% following this earnings announcement.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

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Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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