[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Google’s Advanced Protection adds Apple mobile apps

Google has announced that its Advanced Protection program can now give select Apple apps access to their data and bring enhanced security to the competition.

Security of the highest order

According to Dario Salic, product manager for Google, the opening of this latest restriction hopes that “any user-facing an increased risk of online attacks enrolls in the Advanced Protection Program.”

The system requires a two-step verification that could previously only provide access to Google data from Google’s own web and mobile apps.

Building bridges

The Advanced Protection service is meant for users most likely to be targets by a sophisticated attack, such as journalists, business leaders, activists, and politicians.

The support of Apple’s own native apps should grow Google’s userbase without forcing a complete transfer of brand loyalty, which is an interesting development between two of the industry’s top dogs.

Are you an Apple user? Are you happy to hear about the increased accessibility of Google’s Advanced Protection? Let us know in our comments below.

Learn with SMK through March

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

Google Expands AI Insights In GA4

Google Expands AI Insights In GA4

Google Analytics is introducing two updates aimed at improving…

Google Analytics is introducing two updates aimed at improving…