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Google’s one-stop Pay app

As of February 2018, the Google Pay app is set to continue its mission to simplify payments, both online and in shops.

Yet another payment method

Google Pay lets consumers register cards, so their device can be used as a secure tap-and-go payment option in shops, or to easily transact online.

But payment methods abound. Apple Pay has been at it since 2014. Why is Google launching a new app now?

Actually, Google Pay is more consolidation than innovation. It’s set to replace both Google Wallet and Android Pay.

Consolidating gateways

Google Wallet has let people send and receive money via mobile devices and computers since 2011. Android Pay has been underused in Australian shops since mid-2016.

Now, Google Pay rolls them into a one-stop secure app. Searches for Google Wallet and Android Pay now yield Google Pay results.

The URL of the app in the Play Store confirms the lineage with the string ‘google.android.apps.wallet’.

Compatibility in and out

The Google Pay app is widely compatible with devices. Of the six things I tested it on, the only one that failed was an Android-powered streaming TV box.

Supply side, uptake looks pretty convincing too. It already boasts acceptance at 7Eleven, Coles, Woolworths and a score more.

Do the businesses you manage make a feature of the payment methods they accept? Does emerging competition in the field mean there branding opportunities afoot, or are the risks of association too great?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

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