[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Google’s one-stop Pay app

As of February 2018, the Google Pay app is set to continue its mission to simplify payments, both online and in shops.

Yet another payment method

Google Pay lets consumers register cards, so their device can be used as a secure tap-and-go payment option in shops, or to easily transact online.

But payment methods abound. Apple Pay has been at it since 2014. Why is Google launching a new app now?

Actually, Google Pay is more consolidation than innovation. It’s set to replace both Google Wallet and Android Pay.

Consolidating gateways

Google Wallet has let people send and receive money via mobile devices and computers since 2011. Android Pay has been underused in Australian shops since mid-2016.

Now, Google Pay rolls them into a one-stop secure app. Searches for Google Wallet and Android Pay now yield Google Pay results.

The URL of the app in the Play Store confirms the lineage with the string ‘google.android.apps.wallet’.

Compatibility in and out

The Google Pay app is widely compatible with devices. Of the six things I tested it on, the only one that failed was an Android-powered streaming TV box.

Supply side, uptake looks pretty convincing too. It already boasts acceptance at 7Eleven, Coles, Woolworths and a score more.

Do the businesses you manage make a feature of the payment methods they accept? Does emerging competition in the field mean there branding opportunities afoot, or are the risks of association too great?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU