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GoSquared challenges Google Analytics

Analytics is one of the most important aspects of any online strategy. It is also one of the most misunderstood and overlooked.

While Google Analytics is unquestionably the leader in the field, it’s far from the only player in the game.

Those looking for a change of scene might consider GoSquared, a UK start up that allows you to modify your analytics and offers a host of handy features.

Measuring schtick

GoSquared has just released an updated version of its API that allows you to create dashboards, customise enhanced social measurement tools and the ability to share data with a team.

Trends

All in all the updated API includes 10 new metrics. The two key features are ‘Now Dashboard’, which shows real-time data on your website and allows tweaks to be made around this, and ‘Trends’, which gives historical and trending information about content.

Aside from the metrics, the best thing about the new API is how GoSquared presents it: in big, easy-to-read charts that makes the mountains of data easier to digest. 

More the merrier

GoSquared currently powers over 40,000 websites and tracks billions of page views per month.

While it might be a drop in the analytics ocean compared to Google’s platform, it does offer a fresh way to looking at website metrics.

To find out more visit gosquared.com.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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