Facebook is slowly but steadily clamping down on organic content, so much so that one study estimates non-promoted posts now reach as little as six per cent of followers.

The solution? Either choose another network or cough up and advertise on Facebook. In this article we'll show you how to go about implementing the latter option.

Choose your objective

Begin by going to Facebook for Business website and click Create Ad.

From here you select from eight campaign objectives: Page Post Engagement, Page Likes, Clicks to Website, Website Conversions, App Installs, App Engagement, Event Responses and Offer Claims.

For this example we're going to choose Page Likes.

I Like

Now you must enter the Facebook Page URL then select up to six images to run with your advertisement. We suggest using a mix of photos to best display your offering.

Text it up

Keep scrolling down the page to add your headline and text. Try and make your headline as catchy as possible, while your text should clearly explain what you're promoting.

You can also select which part of your Facebook Page users will land on when they click your ad (for example, an app).

Target time

Now you must decide how sees your ad. The choices are vast, with Facebook offering demographic breakdowns based on everything from location, age, interests, gender, language and behaviours.

As your search gets more defined Facebook will show you how many users your ad will potentially reach.

Pay up

You're almost there! Now you must set your advertising pay limits and schedule. 

Payment can be Cost-Per-Click (where you're charged every time someone clicks on your ad) or per impressions (where you're charged per 1000 impressions).

You can either choose to pay a daily rate or set a budget for the lifetime of the campaign. 

Once you've made these selections you're ready to embark into the world of Facebook Advertising!

To find out more visit facebook.com. 

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