Google has unveiled a responsive ad unit that automatically adapts to different screen sizes.

One size fits all

Google announced the news in a blog post, explaining the AdSense unit is still in beta but expected to roll out shortly. 

“The new responsive ad units allow you to support a wide range of devices by working with your responsive design web pages. 

“You can now dynamically specify the size of the ad that will be served, adapting it to fit the way your site renders a page on a particular device,” wrote AdSense Product Manager Nick Radicevic.

As yet the screen orientation on the units cannot change once loaded, and analytics based on ad size are still unavailable. Google says it hopes to integrate these features in the not-too-distant future. 

Mobile money

As mobile usage closes the gap on desktop it is prudent for Google to ensure its AdSense units adapt to the changing landscape.

Not only will the update make it easier for developers, it will help brands deliver more uniform and integrated ad campaigns across a range of devices.

Now all Google has to do it work out a way to get around the ad-blocker programs.

To find out more visit adsense.blogspot.com.au.

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