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IN-HOUSE TRAINING SERVICES

Arranging a tailored In-house training program is a great way to help your team optimise their digital activity, on your premises, on your terms. 

Subject to requirements, In-house programs can be delivered on-site or online. With online programs even broken up into bite-sized chunks and delivered over several days or weeks.

For teams working from home, SMK In-house programs offer a great way to motivate staff, improve collaboration and provide fresh ways of thinking and working during the post-COVID-19 era.

Whether you are looking to: build confidence, bring your team up-to-date or take established digital activity to the highest level, SMK In-house training can be tailored to meet your needs and challenges head-on.

HOW IT WORKS

Digital Diagnostic

SMK In-house training is not developed in a cookie-cutter fashion. Therefore, upon contact, an SMK Analyst will liaise with you to carry out a Digital Diagnostic, enabling SMK to better understand your unique challenges and needs.

Active Collaboration

Following your Digital Diagnostic SMK Analysts will collaborate with you to develop an internal education program which moves the business needle, meaningfully. Whether you are upskilling, or optimising your, In-house training program will be tailored to your exact needs.  

Program Delivery

Having collaborated to create your tailored In-house training program SMK’s team will deliver your program at a location and time of your choosing. Post-session on you will receive a copy of materials, along with opportunities for post-session support, subject to requirements

POPULAR IN-HOUSE TRAINING PROGRAMS

AI in Social Media & Digital Marketing Masterclass

  • Understanding Generative AI in Marketing
    Explore the differences between generative AI and traditional AI and investigate how generative AI is being used across various industries with a focus on marketing trends and future outlooks

  • Understanding Generative AI Tools and Platforms
    Overview of popular marketing AI tools such as ChatGPT, Canva, Capcut and Synthesia. SMK will guide attendees in selecting the right AI tools for their marketing needs and integrate them with existing marketing systems to maximise efficiency and effectiveness.

  • Content Creation with Generative AI
    Learn how to streamline and automate content generation for blogs, articles, and social media, optimise content for SEO, and create personalised marketing content for email. Attendees will also explore the use of AI in generating visual content, including images and videos, to enhance their marketing materials.

  • Enhancing Customer Engagement with AI
    Unravel how to use AI-driven customer insights to improve engagement. SMK will examine the development and deployment of AI-powered chatbots and virtual assistants, and strategies for managing and optimising social media interactions using AI across the likes of Meta.

  • AI in Advertising and Campaign Management
    Deep-dive into the latest advances in advertising AI across Meta, Google, YouTube, LinkedIn, and TikTok Ads. Explore the key new product developments and launches that impact ad strategy, creative, campaign analytics, and optimisation.

  • Ethical Considerations and Best Practices
    Lastly, explore the ethical implications of using AI in marketing, addressing potential biases and ensuring transparency. Covers data privacy and security, compliance with regulations, and best practices for implementing AI in marketing, drawing lessons from industry leaders.

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2025 Social Media Trends & Opportunities

  • How Apple’s iOS updates will slam social marketing performance
    · Why privacy regulations will decimate ad targeting and evaluation
    · Why the love affair with ad retargeting is ending
  • What to do next for marketers looking to reduce Facebook reliance
  • Why TikTok will have a breakout year
  • How long-form video came to dominate
  • How social commerce is coming of age in 2025
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Maximising Organic Social Media Reach

  • Understanding how social algorithms work
  • Best organic opportunities by channel
    · Facebook, Instagram, YouTube, Twitter, TikTok
  • Under-used creative tools and techniques
    · Stories, Reels, TikToks
  • Crafting content that drives better engagement
  • How to revive flagging organic video result
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LinkedIn & B2B Social Media Masterclass

  • B2B Inbound marketing across Social, Search & Email
    · Integrating earned, owned and paid media
  • Understanding the LinkedIn algorithm
  • Content marketing best practices
  • Mobilising staff to drive better results on LinkedIn
  • Overview of B2B lead generation ad offerings on LinkedIn & Facebook
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Conversion Rate Optimisation (CRO) Mastery

  • Key considerations when planning CRO activity
  • Who does CRO well, who doesn’t and common challenges
  • Effectively translating marketing objectives into conversions
  • Defining & optimising macro and micro conversions
  • Tracking & evaluating offline conversions and user behaviour
  • Marketing attribution: Google Analytics & social channels
  • Google and Facebook channel level CRO features
  • A/B Tests, experiments and machine learning in Facebook and Google
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Creating ‘Full-funnel’ Digital Strategies

  • Why investing in brand and awareness is critical online
  • Integrating search, social, email and offline campaigns
  • Making the most of smart new marketing features, e.g.
    – Google Discover
    – YouTube TrueView for Action
    – LinkedIn brand awareness campaigns
    – Instagram Explore
    – Facebook Search
    – Messenger appointment scheduling
  • Developing nested strategies which tie together:
    – Top of funnel
    – Middle of funnel
    – Bottom of funnel
  • Brand building => Engagement => Traffic => Lead Gen and/or Conversion campaigns
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