IN-HOUSE TRAINING SERVICES
Arranging a tailored In-house training program is a great way to help your team optimise their digital activity, on your premises, on your terms.
Subject to requirements, In-house programs can be delivered on-site or online. With online programs even broken up into bite-sized chunks and delivered over several days or weeks.
Whether you are looking to: build confidence, bring your team up-to-date or take established digital activity to the highest level, SMK In-house training can be tailored to meet your needs and challenges head-on.
HOW IT WORKS
Digital Diagnostic
SMK In-house training is not developed in a cookie-cutter fashion. Therefore, upon contact, an SMK Analyst will liaise with you to carry out a Digital Diagnostic, enabling SMK to better understand your unique challenges and needs.
Active Collaboration
Following your Digital Diagnostic SMK Analysts will collaborate with you to develop an internal education program which moves the business needle, meaningfully. Whether you are upskilling, or optimising your, In-house training program will be tailored to your exact needs.
Program Delivery
Having collaborated to create your tailored In-house training program SMK’s team will deliver your program at a location and time of your choosing. Post-session on you will receive a copy of materials, along with opportunities for post-session support, subject to requirements
SMK IN-HOUSE TRAINING PROGRAMS
AI & Automation in Marketing Courses
AI in Social Media & Digital Marketing Masterclass
Course Duration: 1 x Full-day
- Introduction to AI in Marketing
- Generative AI vs Traditional AI
- AI Use Cases: Social, Email & Advertising
- AI Tools Overview (Jasper, ChatGPT, Canva AI)
- Case Studies & Practical Prompts
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Becoming an AI Power User for Marketing Teams
Course Duration: Half-day
- What is an AI Power User?
- AI Thinking: Prompts & Workflows
- Productivity Hacks for Marketing Teams
- Building an AI-first Marketing Habit
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Generative AI for Content Creation
Course Duration: Half-day
- Understanding Generative AI
- AI for Copy, Design & Video
- AI Content Tools in Practice
- Ethical Use & Risk Considerations
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
AI-Powered Personalisation Strategies
Course Duration: 1 x Full-day
- What is Personalisation at Scale?
- Segmentation vs Personalisation
- Using AI for Dynamic Content
- Data & Privacy Considerations
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
The Future of Chatbots and Conversational AI
Course Duration: Half-day
- Evolution of Chatbots
- Building AI Conversational Journeys
- ChatGPT, Drift & WhatsApp Business Use Cases
- KPIs & CX Considerations
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Automation Workflows for Social & Email Campaigns
Course Duration: Half-day
- Marketing Automation Overview
- Journey Mapping for Email & Social
- Triggers, Rules & Workflows
- Tools Demo: Mailchimp, ActiveCampaign, Meta
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Predictive Analytics in Marketing
Course Duration: 1 x Full-day
- Introduction to Predictive Marketing
- Machine Learning & Forecasting
- Predictive Tools: GA4, HubSpot, Salesforce
- Application to Campaign Strategy
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
C-Suite AI: Strategic Applications for Business Leaders
Course Duration: 90 mins
- Strategic Overview of AI in Business
- Revenue & CX Growth Use Cases
- Talent, Culture & Governance
- Risk, Legal & Policy
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Prompt Engineering for Marketers
Course Duration: Half-day
- What is Prompt Engineering?
- Core Prompt Structures
- Prompt Testing & Iteration
- Live Demo & Practice
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Machine Learning Applications in Digital Campaigns
Course Duration: 1 x Full-day
- Machine Learning 101
- ML in Segmentation, Ad Targeting & CRM
- How Platforms Use ML (Meta, Google, LinkedIn)
- Challenges & Implementation Planning
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Paid Social & Advertising Courses
Meta Advertising Essentials
Course Duration: 1 x Full-day
- Overview of Meta Ecosystem
- Campaign Objectives & Ad Formats
- Audiences & Targeting Options
- Ads Manager Walkthrough
- Creative Tips & Best Practices
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Facebook & Instagram Ads Mastery
Course Duration: 1.5 x Full-days
- Meta Ads Ecosystem Deep Dive
- Campaign Planning & Objectives
- Advanced Targeting & Lookalikes
- Creative Testing at Scale
- Budget Optimisation & Rules
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Advanced Targeting with Meta Ads
Course Duration: Half-day
- Core Audiences vs Custom Audiences
- Retargeting Strategy
- Lookalikes & Broad Targeting
- Post-iOS Targeting Challenges
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
LinkedIn Advertising for B2B Success
Course Duration: Half day
- LinkedIn Ad Formats
- B2B Funnel Targeting
- Campaign Types & Objectives
- Creative & Conversion Best Practices
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Creative Testing & Optimisation in Paid Social
Course Duration: Half-day
- Role of Creative in Ad Performance
- Setting Up A/B Tests
- Analysing Results & Iterating
- Meta’s Creative Tools
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Scaling with Automated Rules in Facebook Ads
Course Duration: 90 mins
- What Are Automated Rules?
- Campaign Criteria & Triggers
- Templates & Custom Rules
- Use Cases & Cautions
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Mastering Google Performance Max
Course Duration: Half day
- PMax vs Standard Campaigns
- Creative Assets & Audience Signals
- Reporting & Insights
- Pitfalls & Workarounds
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Full-Funnel Paid Media Strategy
Course Duration: 1 x Full-day
- Awareness, Consideration & Conversion
- Platform Roles in Funnel
- Content Planning Across Stages
- Attribution & Reporting
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Meta Business Suite for Advertisers
Course Duration: 90 mins
- Overview of Business Suite
- Planning, Publishing & Performance
- Inbox, Insights & Ads
- Multi-user Access & Permissions
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
B2B Paid Social: Strategy & Execution
Course Duration: 1 x Full-day
- B2B Objectives & Buyer Journey
- Paid Social Channel Roles
- LinkedIn vs Facebook in B2B
- Ad Types, Targeting & Lead Gen
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Analytics, Measurement & Attribution
Google Analytics 4: From Setup to Insights
Course Duration: 1 x Full-day
- GA4 vs Universal Analytics
- Setting Up Data Streams
- Events, Conversions & Funnels
- Reporting & Explorations
- Insights, Segments & Custom Dashboards
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Social Media Reporting & ROI
Course Duration: Half-day
- Key Metrics Across Platforms
- Vanity Metrics vs Business Outcomes
- Setting KPIs by Campaign Type
- Building Simple ROI Models
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Attribution Models Explained
Course Duration: Half-day
- Last-Click vs Multi-Touch
- Data-Driven Attribution
- Platform Attribution Tools (Meta, GA, LinkedIn)
- Aligning Attribution with Goals
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Using UTM Parameters & Campaign Tagging
Course Duration: 90 mins
- UTM Basics & URL Structure
- Tagging Paid, Social & Email Campaigns
- Best Practices for Source/Medium Consistency
- Reporting UTM Data in GA4
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Marketing Mix Modelling (MMM) Fundamentals
Course Duration: Half-day
- What is MMM?
- Inputs & Variables
- Interpreting Outputs
- MMM vs Attribution
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Incrementality Testing in Digital Campaigns
Course Duration: Half-day
- What is Incrementality?
- Holdouts & Control Groups
- Meta & Google Experiment Tools
- Use Cases & Pitfalls
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
GTM (Google Tag Manager) Masterclass
Course Duration: 1 x Full-day
- GTM Overview & Interface
- Tags, Triggers & Variables
- Installing Containers
- Debugging & Version Control
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Email Analytics & CRM Integration
Course Duration: Half-day
- Email Engagement Metrics
- Linking CRM & ESP Data
- Conversion & Journey Tracking
- Lifecycle Metrics
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Data Visualisation for Marketers (Looker Studio, Power BI)
Course Duration: 1 x Full-day
- Visual Storytelling for Digital Campaigns
- Key Tools Overview
- Building Live Dashboards
- Sharing & Automation
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Holistic Campaign Evaluation Techniques
Course Duration: 1 x Full-day
- Aligning Metrics to Objectives
- Bringing Together Channel Data
- Funnel Reporting Framework
- Evaluation Cadences & Tools
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Organic Social & Engagement
Facebook Marketing Trends & Strategy
Course Duration: Half-day
- Key Changes in the Meta Ecosystem
- Benchmarking & Performance Trends
- Facebook vs Instagram Roles
- Strategic Implications
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Instagram Growth & Engagement Strategies
Course Duration: Half-day
- Algorithm & Engagement Drivers
- Stories vs Reels vs Feed
- Captioning, Hashtags & SEO
- Analytics for Optimisation
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
TikTok for Brands: Creative Best Practices
Course Duration: Half-day
- TikTok Format Fundamentals
- Trendspotting & Reactive Creative
- Brand Voice & Authenticity
- Measurement Tools
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Threads & Emerging Platforms: What’s Next?
Course Duration: 90 mins
- Platform Overviews
- Early-Stage Content Strategies
- Brand Suitability & Risk
- Building First-Mover Advantage
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Social Video Mastery: Reels, Shorts & Stories
Course Duration: 1 x Full-day
- Video Formats & Algorithms
- Planning Short-Form Content
- Editing Tips & Tools
- Paid vs Organic Video Strategy
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Building Community with Facebook Groups
Course Duration: Half-day
- Group Types & Features
- Community Management Best Practices
- Group Content Planning
- Measuring Group Engagement
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
LinkedIn Organic Strategy for Thought Leaders
Course Duration: Half-day
- Profile Optimisation
- Thought Leadership Content Strategy
- Article & Post Formats
- Leveraging Engagement Signals
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Social Media Content Planning & Copywriting
Course Duration: 1 x Full-day
- Content Calendar Frameworks
- Copywriting for Different Platforms
- Creative Briefs & Templates
- Testing & Iterating
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Building Your Brand with Social SEO
Course Duration: Half-day
- What is Social SEO?
- Platform Algorithms & Visibility
- Keywords, Captions & Hashtags
- Performance Tracking
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Influencer Marketing & Creator Partnerships
Course Duration: Half-day
- Influencer Discovery & Vetting
- Partnership Models
- Contracts & Compliance
- Measuring ROI
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Email & CRM Marketing
High-Impact Email Campaigns
Course Duration: Half-day
- Campaign Types & Objectives
- Writing for Clicks & Conversions
- Email Design Principles
- Subject Line Testing
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Email Design, Deliverability & iOS Updates
Course Duration: 90 mins
- Design Tips for Mobile-First
- Avoiding Spam Filters
- Apple Mail Privacy & Open Rates
- Mitigating Impact
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Segmentation & Automation in Email Marketing
Course Duration: Half-day
- Audience Segmentation Frameworks
- Triggered vs Scheduled Campaigns
- Email Journeys in Practice
- Tool Walkthrough (Mailchimp, Klaviyo etc.)
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
CRM Integration for Campaign Success
Course Duration: Half-day
- CRM & ESP Data Sync
- Common Integrations (HubSpot, Salesforce, ActiveCampaign)
- Triggering Emails from CRM Events
- Measurement & Feedback Loops
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Conversion-Driven Email Strategies
Course Duration: Half-day
- Conversion Funnel Email Types
- Landing Page Alignment
- Personalisation Tactics
- CRO Tactics in Email Design
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
B2B & Thought Leadership
Thought Leadership in Digital Campaigns
Course Duration: Half-day
- What is Thought Leadership?
- Content Pillars & Formats
- LinkedIn & Email as Key Channels
- Integrating with Campaigns
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Content Marketing for B2B Growth
Course Duration: Half-day
- Funnel-Aligned Content Planning
- Lead Magnets & Gated Content
- Content Syndication & SEO
- Performance Tracking
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
LinkedIn for Lead Generation & Networking
Course Duration: Half-day
- Optimising Profiles for Lead Gen
- Message Frameworks
- Outreach & Inbound Tactics
- Campaign Integration
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Account-Based Marketing with Digital Tools
Course Duration: Half-day
- ABM Principles & Funnel
- CRM & LinkedIn Integration
- Targeted Content & Ads
- Measurement Frameworks
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Multi-Channel B2B Marketing Execution
Course Duration: 1 x Full-day
- Audience Mapping & Channel Selection
- Cross-Platform Campaign Planning
- Messaging Consistency & Sequencing
- Attribution for B2B
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Government: Strategy, Planning & Evaluation
Foundations of Digital Strategy for Government Communications
Course Duration: 1 x Full-day
- Understand key principles of digital strategy in the public sector
- Align communication activities with broader community and organisational needs
- Set measurable objectives for digital campaigns
- Integrate stakeholder and audience insights into strategic planning
Public sector communication officers, campaign managers and policy advisors new to digital strategy.
Advanced Digital Strategy & Campaign Architecture
Course Duration: 1 x Full-day
- Design integrated, multi-channel campaigns
- Create strategic frameworks across departments and agencies
- Incorporate audience segmentation and targeting models
- Evaluate risks and opportunities within complex public sector environments
Senior government communicators and campaign leads responsible for cross-channel planning.
Evaluation & Reporting for Public Sector Campaigns
Course Duration: Half-day
- Measure outcomes against public sector goals
- Develop reporting frameworks suitable for internal and public audiences
- Interpret digital analytics in the context of government KPIs
- Create actionable recommendations from campaign results
Communication specialists, analysts, and media advisors looking to improve evaluation practices.
Behaviour Change Marketing for Public Campaigns
Course Duration: 1 x Full-day
- Apply behavioural models such as COM-B and EAST
- Build interventions that prompt public awareness and action
- Translate behavioural science into creative briefs and campaign assets
- Measure the real-world impact of behaviour change efforts
Public campaign designers, social marketers, and policy communications teams.
Developing a Digital Communications Playbook
Course Duration: Half-day
- Define tone, style, and messaging consistency
- Build accessibility and inclusion into content guidelines
- Establish workflows for rapid response and campaign approvals
- Ensure internal alignment across multiple teams and agencies
Heads of communications, digital managers and brand custodians.
Campaign Planning for Local Government Teams
Course Duration: 1 x Full-day
- Prioritise campaigns based on community needs and council objectives
- Identify low-cost, high-impact tactics for local engagement
- Work with local partners and media outlets for amplification
- Measure success with locally appropriate metrics
Local government communicators, community engagement officers, and small council teams
Government: Content, Channels & Creative
Content Planning for Public Sector Campaigns
Course Duration: 1 x Full-day
- Develop structured, multi-platform content calendars
- Align messaging to audience needs and government priorities
- Integrate content planning with campaign and media schedules
- Manage internal content approvals efficiently
Content strategists, campaign officers and public sector marketers responsible for planning and delivery.
Copywriting for Public Communications
Course Duration: Half-day
- Write clearly and persuasively for diverse Australian audiences
- Adapt messaging for different formats and reading levels
- Apply accessibility standards and Plain English principles
- Strengthen calls to action across channels
Government communication officers, social media managers and internal content creators.
Creating Video Content for Public Engagement
Course Duration: 1 x Full-day
- Plan and storyboard videos tailored for government initiatives
- Balance educational, informative, and promotional objectives
- Optimise video content for different social media platforms
- Ensure accessibility through captioning and inclusive design
Communication and marketing teams creating video in-house or managing agency partners.
TikTok & Short-Form Video for Public Messaging
Course Duration: Half-day
- Understand TikTok’s culture and relevance for government messaging
- Develop respectful, relatable short-form video strategies
- Navigate risks and brand safety for public sector content
- Measure engagement beyond vanity metrics
Government social media managers, digital strategists and campaign leads engaging younger demographics.
Social Media Strategy for Government Communicators
Course Duration: 1 x Full-day
- Build audience-first strategies that respect transparency obligations
- Manage engagement risk across platforms
- Integrate organic and paid strategies for maximum impact
- Report meaningfully on social media performance
Heads of digital, senior social media managers and campaign planners.
Meta (Facebook & Instagram) Campaigns for Government
Course Duration: Half-day
- Understand the Meta ecosystem and targeting options
- Develop campaign structures suitable for public sector goals
- Navigate advertising guidelines and restrictions for government
- Monitor and optimise campaigns for reach and engagement
Paid media managers, digital marketing specialists and government campaign advisors.
Government: Digital Engagement & Stakeholders
Community Management in the Public Sector
Course Duration: Half-day
- Build respectful, engaged online communities around public initiatives
- Set clear guidelines for moderation and public participation
- Manage high-volume interactions while maintaining tone and trust
- Develop escalation plans for sensitive or critical issues
Community managers, social media officers and public sector communication teams.
Advanced Community Management for Sensitive Campaigns
Course Duration: 1 x Full-day
- Plan for heightened emotions and polarising discussions
- Balance free speech with moderation obligations
- Prepare responses for misinformation and hostile commentary
- Build resilience and support systems for frontline engagement teams
Senior social media managers, policy communicators and teams working on controversial or crisis-prone campaigns.
LinkedIn for Government & Stakeholder Engagement
Course Duration: Half-day
- Use LinkedIn strategically to connect with stakeholders, industry, and community leaders
- Share updates, thought leadership, and major government initiatives effectively
- Build personal and organisational profiles that enhance credibility
- Manage LinkedIn content calendars for public sector communications
Government media advisors, public affairs specialists and senior leaders seeking to grow influence on professional platforms.
Digital Skills for Government Spokespeople
Course Duration: Half-day
- Prepare spokespeople for credible and confident digital appearances
- Manage live interactions on social media platforms
- Understand the role of authenticity and trust in public messaging
- Build quick-reference guides for digital and media-facing teams
Media advisors, ministerial staffers and communication officers supporting public representatives.
Reaching Diverse Stakeholders and CALD Audiences
Course Duration: 1 x Full-day
- Create inclusive communications that resonate with culturally and linguistically diverse communities
- Develop multilingual and culturally adapted materials
- Partner effectively with community leaders and networks
- Measure impact beyond mainstream engagement metrics
Campaign planners, multicultural engagement officers, and public communications teams.
Communicating Effectively with Younger Audiences
Course Duration: Half-day
- Adapt tone, platform choice, and creative formats to connect with Gen Z and Millennials
- Understand youth trends, digital behaviours, and content preferences
- Balance authenticity with the responsibilities of public sector messaging
- Develop partnerships with youth influencers and community groups where appropriate
Youth engagement specialists, social media managers, and government marketers focusing on younger demographics
Engaging Older Australians Online
Course Duration: Half-day
- Tailor content, accessibility, and platform choices for older Australians
- Understand the digital behaviours, needs, and barriers faced by mature audiences
- Develop digital literacy support initiatives where relevant
- Build trust and relevance through respectful, clear online communication
Senior communications officers, digital inclusion strategists and public sector campaign teams targeting older constituents.
Government: Data, Analytics & Paid Media
Google Analytics for Government Communications
Course Duration: Half-day
- Set up GA4 to track website and campaign activity
- Understand key metrics that demonstrate public engagement and service use
- Build dashboards that make data accessible for decision-makers
- Apply insights to optimise communication efforts in real time
Digital marketers, communication analysts and government website managers.
Advanced Google Analytics for Public Sector Campaigns
Course Duration: 1 x Full-day
- Deepen insights with advanced tracking and segmentation techniques
- Set up event tracking for priority outcomes, such as service uptake or resource downloads
- Create custom reports aligned to public sector KPIs
- Interpret user journey data to enhance community experience
Senior digital analysts, government communication managers and performance reporting teams.
Running Paid Social Campaigns in Government
Course Duration: Half-day
- Plan and launch compliant paid social campaigns across Meta, LinkedIn, and other platforms
- Balance audience targeting with privacy and governance considerations
- Manage campaign budgets for maximum public reach and cost efficiency
- Evaluate campaign performance beyond click metrics
Paid media specialists, digital campaign officers, and public affairs teams coordinating advertising.
Social Listening for Policy & Public Sentiment
Course Duration: Half-day
- Monitor online discussions to understand public sentiment around policies and services
- Identify early signals of emerging issues or misinformation
- Develop social listening reports to guide proactive communications
- Align listening outputs with broader stakeholder engagement strategies
Media advisors, policy communications specialists and community engagement teams.
Understanding and Using UTM Parameters
Course Duration: Half-day
- Tag digital links consistently to track campaign performance accurately
- Use UTM structures to measure the contribution of different channels and tactics
- Troubleshoot common tagging errors that distort reporting
- Integrate UTM insights into campaign evaluations and funding reports
Digital communication officers, marketing analysts and campaign reporting specialists.
Government: Inclusion, Risk & Crisis
Accessible Digital Communications
Course Duration: Half-day
- Apply WCAG and Australian Government accessibility standards to public communications
- Build inclusivity into websites, social media content, email, and video production
- Understand assistive technologies and user needs across diverse communities
- Conduct accessibility audits and remediate common content barriers
Public sector content creators, digital managers and campaign teams committed to inclusive communications.
Crisis Communication in the Digital Age
Course Duration: 1 x Full-day
- Prepare digital communication strategies for emergency or reputational crises
- Manage rapid-response workflows across social media, websites, and email channels
- Maintain public trust through transparency, consistency, and accountability
- Conduct post-crisis reviews to strengthen future resilience
Crisis response teams, government media advisors and public affairs professionals.
Managing Disinformation & Misinformation
Course Duration: Half-day
- Understand the dynamics of misinformation and its impact on public trust
- Monitor and identify false narratives early through media and social listening
- Develop strategic response plans that neutralise without amplifying misinformation
- Build public literacy campaigns to foster resilience against disinformation
Strategic communication leads, policy communicators and digital security officers.
Event Communications for Government Campaigns
Course Duration: Half-day
- Plan communications around public events, community consultations, and major announcements
- Integrate live digital coverage with broader event strategies
- Develop pre-event, during-event, and post-event engagement plans
- Measure success through both online and offline metrics
Event managers, campaign planners, and community engagement officers.
Building Inclusive Communications Cultures
Course Duration: 1 x Full-day
- Embed diversity, equity, and inclusion principles into communications planning and creative work
- Develop team processes that consider a wide range of public audiences from the outset
- Challenge assumptions and biases that can alienate community groups
- Build partnerships with diverse organisations to strengthen authenticity
Heads of communications, campaign strategists and team leaders seeking to transform their public engagement culture.
Government: Generative AI & Automation in Government
Introduction to Generative AI for Government Communicators
Course Duration: Half-day
- Understand the fundamentals of generative AI and its role in public communication
- Explore how tools like ChatGPT, Gemini, Microsoft Copilot and Anthropic are being used globally
- Identify early opportunities and risks for government messaging
- Build a practical, safe foundation for responsible AI experimentation
Communication leaders, digital transformation teams and policy communication strategists seeking a clear grounding in AI.
Using AI to Accelerate Content Creation in Government
Course Duration: Half-day
- Explore tools and workflows for AI-supported writing, design, and editing
- Balance speed and efficiency with governance and trust imperatives
- Implement review and validation processes for AI-generated materials
- Empower teams to use AI tools confidently and ethically
Communication officers, campaign creators and marketing teams seeking to integrate AI tools safely into workflows.
Automating Routine Communications and Citizen Updates
Course Duration: Half-day
- Identify opportunities to automate low-risk updates, alerts, and notifications
- Set up workflows using email automation, chatbots, and SMS systems
- Balance automation with human oversight to maintain community trust
- Measure automation success in terms of service delivery and public satisfaction
Service communication teams, digital engagement officers and transformation project leads.
Prompt Writing and AI Oversight for Public Sector Teams
Course Duration: Half-day
- Master the art of writing effective, compliant prompts for AI tools
- Understand prompt engineering techniques for different content types
- Build prompt libraries and best practice guides for internal teams
- Implement AI output review standards to protect brand and public trust
Content teams, digital advisors and anyone responsible for briefing or managing AI content creation.
Ethics, Risk and Governance of AI in Government Communications
Course Duration: 1 x Full-day
- Assess the ethical risks associated with generative AI in public communications
- Build internal policies and guardrails for safe, transparent AI use
- Navigate privacy, bias, misinformation, and accountability challenges
- Develop review and escalation processes for emerging AI risks
Senior executives, heads of communication, risk managers and governance specialists responsible for overseeing digital transformation.