IN-HOUSE TRAINING SERVICES
Arranging a tailored In-house training program is a great way to help your team optimise their digital activity, on your premises, on your terms.
Subject to requirements, In-house programs can be delivered on-site or online. With online programs even broken up into bite-sized chunks and delivered over several days or weeks.
For teams working from home, SMK In-house programs offer a great way to motivate staff, improve collaboration and provide fresh ways of thinking and working during the post-COVID-19 era.
Whether you are looking to: build confidence, bring your team up-to-date or take established digital activity to the highest level, SMK In-house training can be tailored to meet your needs and challenges head-on.
HOW IT WORKS
Digital Diagnostic
SMK In-house training is not developed in a cookie-cutter fashion. Therefore, upon contact, an SMK Analyst will liaise with you to carry out a Digital Diagnostic, enabling SMK to better understand your unique challenges and needs.
Active Collaboration
Following your Digital Diagnostic SMK Analysts will collaborate with you to develop an internal education program which moves the business needle, meaningfully. Whether you are upskilling, or optimising your, In-house training program will be tailored to your exact needs.
Program Delivery
Having collaborated to create your tailored In-house training program SMK’s team will deliver your program at a location and time of your choosing. Post-session on you will receive a copy of materials, along with opportunities for post-session support, subject to requirements
SMK IN-HOUSE TRAINING PROGRAMS
AI & Automation in Marketing Courses
AI in Social Media & Digital Marketing Masterclass
Course Duration: 1 x Full-day
- Introduction to AI in Marketing
- Generative AI vs Traditional AI
- AI Use Cases: Social, Email & Advertising
- AI Tools Overview (Jasper, ChatGPT, Canva AI)
- Case Studies & Practical Prompts
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Becoming an AI Power User for Marketing Teams
Course Duration: Half-day
- What is an AI Power User?
- AI Thinking: Prompts & Workflows
- Productivity Hacks for Marketing Teams
- Building an AI-first Marketing Habit
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Generative AI for Content Creation
Course Duration: Half-day
- Understanding Generative AI
- AI for Copy, Design & Video
- AI Content Tools in Practice
- Ethical Use & Risk Considerations
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
AI-Powered Personalisation Strategies
Course Duration: 1 x Full-day
- What is Personalisation at Scale?
- Segmentation vs Personalisation
- Using AI for Dynamic Content
- Data & Privacy Considerations
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
The Future of Chatbots and Conversational AI
Course Duration: Half-day
- Evolution of Chatbots
- Building AI Conversational Journeys
- ChatGPT, Drift & WhatsApp Business Use Cases
- KPIs & CX Considerations
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Automation Workflows for Social & Email Campaigns
Course Duration: Half-day
- Marketing Automation Overview
- Journey Mapping for Email & Social
- Triggers, Rules & Workflows
- Tools Demo: Mailchimp, ActiveCampaign, Meta
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Predictive Analytics in Marketing
Course Duration: 1 x Full-day
- Introduction to Predictive Marketing
- Machine Learning & Forecasting
- Predictive Tools: GA4, HubSpot, Salesforce
- Application to Campaign Strategy
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
C-Suite AI: Strategic Applications for Business Leaders
Course Duration: 90 mins
- Strategic Overview of AI in Business
- Revenue & CX Growth Use Cases
- Talent, Culture & Governance
- Risk, Legal & Policy
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Prompt Engineering for Marketers
Course Duration: Half-day
- What is Prompt Engineering?
- Core Prompt Structures
- Prompt Testing & Iteration
- Live Demo & Practice
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Machine Learning Applications in Digital Campaigns
Course Duration: 1 x Full-day
- Machine Learning 101
- ML in Segmentation, Ad Targeting & CRM
- How Platforms Use ML (Meta, Google, LinkedIn)
- Challenges & Implementation Planning
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Paid Social & Advertising Courses
Meta Advertising Essentials
Course Duration: 1 x Full-day
- Overview of Meta Ecosystem
- Campaign Objectives & Ad Formats
- Audiences & Targeting Options
- Ads Manager Walkthrough
- Creative Tips & Best Practices
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Facebook & Instagram Ads Mastery
Course Duration: 1.5 x Full-days
- Meta Ads Ecosystem Deep Dive
- Campaign Planning & Objectives
- Advanced Targeting & Lookalikes
- Creative Testing at Scale
- Budget Optimisation & Rules
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Advanced Targeting with Meta Ads
Course Duration: Half-day
- Core Audiences vs Custom Audiences
- Retargeting Strategy
- Lookalikes & Broad Targeting
- Post-iOS Targeting Challenges
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
LinkedIn Advertising for B2B Success
Course Duration: Half day
- LinkedIn Ad Formats
- B2B Funnel Targeting
- Campaign Types & Objectives
- Creative & Conversion Best Practices
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Creative Testing & Optimisation in Paid Social
Course Duration: Half-day
- Role of Creative in Ad Performance
- Setting Up A/B Tests
- Analysing Results & Iterating
- Meta’s Creative Tools
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Scaling with Automated Rules in Facebook Ads
Course Duration: 90 mins
- What Are Automated Rules?
- Campaign Criteria & Triggers
- Templates & Custom Rules
- Use Cases & Cautions
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Mastering Google Performance Max
Course Duration: Half day
- PMax vs Standard Campaigns
- Creative Assets & Audience Signals
- Reporting & Insights
- Pitfalls & Workarounds
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Full-Funnel Paid Media Strategy
Course Duration: 1 x Full-day
- Awareness, Consideration & Conversion
- Platform Roles in Funnel
- Content Planning Across Stages
- Attribution & Reporting
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Meta Business Suite for Advertisers
Course Duration: 90 mins
- Overview of Business Suite
- Planning, Publishing & Performance
- Inbox, Insights & Ads
- Multi-user Access & Permissions
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
B2B Paid Social: Strategy & Execution
Course Duration: 1 x Full-day
- B2B Objectives & Buyer Journey
- Paid Social Channel Roles
- LinkedIn vs Facebook in B2B
- Ad Types, Targeting & Lead Gen
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Analytics, Measurement & Attribution
Google Analytics 4: From Setup to Insights
Course Duration: 1 x Full-day
- GA4 vs Universal Analytics
- Setting Up Data Streams
- Events, Conversions & Funnels
- Reporting & Explorations
- Insights, Segments & Custom Dashboards
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Social Media Reporting & ROI
Course Duration: Half-day
- Key Metrics Across Platforms
- Vanity Metrics vs Business Outcomes
- Setting KPIs by Campaign Type
- Building Simple ROI Models
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Attribution Models Explained
Course Duration: Half-day
- Last-Click vs Multi-Touch
- Data-Driven Attribution
- Platform Attribution Tools (Meta, GA, LinkedIn)
- Aligning Attribution with Goals
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Using UTM Parameters & Campaign Tagging
Course Duration: 90 mins
- UTM Basics & URL Structure
- Tagging Paid, Social & Email Campaigns
- Best Practices for Source/Medium Consistency
- Reporting UTM Data in GA4
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Marketing Mix Modelling (MMM) Fundamentals
Course Duration: Half-day
- What is MMM?
- Inputs & Variables
- Interpreting Outputs
- MMM vs Attribution
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Incrementality Testing in Digital Campaigns
Course Duration: Half-day
- What is Incrementality?
- Holdouts & Control Groups
- Meta & Google Experiment Tools
- Use Cases & Pitfalls
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
GTM (Google Tag Manager) Masterclass
Course Duration: 1 x Full-day
- GTM Overview & Interface
- Tags, Triggers & Variables
- Installing Containers
- Debugging & Version Control
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Email Analytics & CRM Integration
Course Duration: Half-day
- Email Engagement Metrics
- Linking CRM & ESP Data
- Conversion & Journey Tracking
- Lifecycle Metrics
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Data Visualisation for Marketers (Looker Studio, Power BI)
Course Duration: 1 x Full-day
- Visual Storytelling for Digital Campaigns
- Key Tools Overview
- Building Live Dashboards
- Sharing & Automation
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders
Holistic Campaign Evaluation Techniques
Course Duration: 1 x Full-day
- Aligning Metrics to Objectives
- Bringing Together Channel Data
- Funnel Reporting Framework
- Evaluation Cadences & Tools
This course is perfect for marketing, PR, and communications professionals who want to stay ahead in the rapidly evolving digital landscape. Whether you’re crafting compelling campaigns, enhancing brand messaging, or optimising customer engagement, this course will equip you with the skills to leverage generative AI effectively.
It’s ideal for:
- Marketing managers
- PR & comms specialists
- Content creators
- Advertising professionals
- Customer specialists
- Business leaders