[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Instagram buys up big on video

If images aren't doing enough for you, Instagram's latest feature might just be the ticket.

The Facebook-owned app is adding video channels to the Explore Tab, continuing their embrace of moving pictures.

On a silver platter

The most prominent channel will be Videos You Might Like, which uses an algorithm to present a personalised collection of videos from the Instagram community, based on your Liked photos and videos.

Only the best

Instagram teamed up with the music festival Coachella for the first featured channel since the 7.20 app update, with behind-the-scenes videos from performers and videos from punters.

Featured channels will not be limited to festivals or events, however, as Instagram has flagged comedy as one topic users might find in Explore.

Instagram's latest feature comes on the back of the March news that video lengths would be increased from 15 to 60 seconds, as the platform further endears itself to creative brands that can take advantage of the popular platform.

Video channels are currently rolling out to US users, but Instagram says it's working to extend the feature globally.
 

Learn with SMK through February

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU