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DIGITAL MARKETING NEWS

Instagram launches Layout

Are you one of the 300 million users who just can't get enough of Instagram? Read on to find out about the platform's latest offering Layout.

No lay about

Layout is a new app that lets users combine multiple photos into a single image.

It works much the same way as Instagram: users select photos from their phone's camera roll to create the collage.

To make things more streamlined Layout offers a 'Faces' option, which only shows photos featuring people.

Get creative

Once images are selected users can then start editing, with the ability to drop and drag images, zoom, flip, and adjust the size of each image.

Selfie tragics aren't overlooked – Layout also sports a Photo Booth option where users can start a countdown and instantly view their new collage.

Once a collage is complete it can be pushed out via Facebook, Instagram and other social channels.

Bringing it back

Considering one in five Instagrammers currently use a third-party app to create collages, it makes sense for Instagram to bring these people back into its eco-system.

The only catch? Layout is currently only available for iOS, with an Android version a few months off.

To find out more visit blog.instagram.com
 

Learn with SMK through December

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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