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Instagram Lite for low-end devices

Instagram is releasing a lightweight iteration of its flagship app that will be easier to install with dated phone specs and storage.

The weigh-in

Instagram’s lite version is roughly one fiftieth the size of its bigger, meatier brother the 33MB app, made possible by the removal of messaging and video uploading.

Cutting out features for a more accessible and streamlined product has been a growing trend in the last few years.

Lean mean social machine

Messenger and Twitter launched trimmed versions of themselves ages ago, and both have seen their user base increase.

With the new Lite app, Instagram is positioned well to attract new users who have yet to share photos online, so it could be a safer training ground for those unfamiliar with the experience.

At the moment, Instagram Lite is available for Android devices with limited availability to certain countries and can be found listed on Google Play.

What are your thoughts on the new Lite design trend? Are you surprised at the shift in targeting developing countries? Let us know in the comments below.

Learn with SMK through January

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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January's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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