[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram makes it easier to share content with pals

Instagram has made it easier to share new types of content with your pals, all without missing an update.

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First off, you can now send photos and videos to your friends without cropping. This means content can now be sent in its original format of portrait or landscape, instead of Instagram’s default box.

The second update adds support for links send via Direct. This means if you send your pals a link, they’ll be able to preview content, such as images and video, in a thread.

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The updates come as Instagram beefs up its messaging chops. Launched in April, Instagram Direct now has over 375 million monthly active users.

While that’s far short of the billion plus users Messenger and WhatsApp boast, it hints that direct messaging could become a big deal on Instagram. That, and re-imagining Snapchat features.

Do you use Instagram Direct? Let us know what works for you in the Comments.  
 

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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