[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram: now 6x bigger since Facebook takeover

Instagram has announced it has now has 200 million users, with no signs of slowing.

200 million reasons to Like

Instagram announced the milestone in a blog post.

“From documenting a passion for jazz to the protests in Kiev, we’re continually surprised and humbled by the moments you share.

“As we exceed 20 billion photos shared on Instagram to date, we look back in wonder at the beauty and importance of everything this community has created,” Instagram wrote.

Facebook success story

It's been almost two years since Facebook bought Instagram in a controversial deal worth US$1 billion. 

That seems a drop in the ocean compared to the US$21 billion Facebook recently paid to buy WhatsApp, and considering Instagram's growth the sum looks like a bargain.

Over the past two years Instagram has grown sixfold, adding 50 million in the last six months alone.

Twitter threat?

The figures will be worrying for Twitter, which has an estimated 240 million users but is struggling to attract new users.

Instagram now has 35 million active monthly users, ahead of Twitter's 30.8 million.

And with Facebook's recent acquisition of WhatsApp, it's looking like an increasingly one-side battle when it comes to ruling the mobile and photo social space. 

To find out more visit instagram.com

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE Social Media Policy Research Paper – worth $495. This FREE in-depth 17 page paper features insights from both communications and legal experts at the likes of: National Australia Bank (NAB), Edelman, Corrs Chambers Westgarth, Social@Ogilvy, SMK – Social Media Knowledge, The Victorian Electoral Commission. Or visit www.smk.net.au/downloads for details.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment