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Instagram set to net $600m in mobile ad revenue

According to Aesop the tortoise will always beat the hare in a race. It seems Facebook heeded the ancient Greek philosopher's advice when it came to Instagram advertising.

While its been relatively slow the monetise, Facebook's patience is beginning to pay dividends. Very big dividends.

Instagrowth

According to a new report from eMarketer, Instagram is on track to rake in US$595 million in global mobile ad revenue this year.

These figures are more startling considering that Instagram does not have a monetised desktop offering.

Cash cow

The report also predicts Instagram's mobile ad revenue will more than triple to US$2.81 billion by 2017, placing it ahead of Google and Twitter.

This also means Instagram will be bringing in 10% of Facebook's total ad revenue, and 28% of Facebook's ad revenue in the US.

Keep it coming

And this might just be the beginning, as Instagram still offers very basic ad targeting functionality.

With new features for marketers in the works, expect a flurry of Instagram photo and videos ads on the way in the not-too-distant future.
 

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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