[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Klout is open for business

Social media ranking site Klout has just launched Klout for Business, a new service that connects brands with online influencers.

Point scoring

Klout works by assigning users a Klout score from one to 100, based on their influence across social media platforms including Facebook, Twitter and LinkedIn.

Klout for Business allows brands to identify and connect with these online influencers, in additional to providing data about trending topics Klout users are discussing.

Spreading the word

According to Klout, users who visit product pages recommended by Klout influencers spend more than twice as long on site, while users who see content from Klout influencers are more than twice as likely to click through to an advertiser page.

By giving brands access to individuals with relevant influence and reach, Klout for Business potentially gives marketers a new, more targeted way connect with users. And Klout more cash.

To learn more visit klout.com/s/business.

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