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Klout is open for business

Social media ranking site Klout has just launched Klout for Business, a new service that connects brands with online influencers.

Point scoring

Klout works by assigning users a Klout score from one to 100, based on their influence across social media platforms including Facebook, Twitter and LinkedIn.

Klout for Business allows brands to identify and connect with these online influencers, in additional to providing data about trending topics Klout users are discussing.

Spreading the word

According to Klout, users who visit product pages recommended by Klout influencers spend more than twice as long on site, while users who see content from Klout influencers are more than twice as likely to click through to an advertiser page.

By giving brands access to individuals with relevant influence and reach, Klout for Business potentially gives marketers a new, more targeted way connect with users. And Klout more cash.

To learn more visit klout.com/s/business.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
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  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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