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Let’s Watch it! wants to bring Apple faithful together

While Apple has long been known for making elegant and expensive products, it's never been the most social of companies. 

Now it looks like Apple is looking to make a few new friends with the launch of Let's Watch it!

Couch surfing

Let's watch it! is a video conferencing app for iMessage, designed to let you watch and share movies with your friends.

You can also comment using voice or video chat while watching the clips, which are pulled from YouTube, YouTube Live, and Twitch. There's also the option of reacting with emoji.

BFFs

Let's watch it! suggests a range of popular videos, or you can search via keywords. Tapping a video will place it in an iMessage thread, where you can send it to your pals.

They'll need to download the app before joining the viewing party. They can also select their own username and icon.

Stay tuned to see if Let's Watch it! offers enough of a unique offering to lure users away from more established platforms such as Messenger and WhatsApp.

Learn with SMK through March

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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SMK Editor

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