[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

LinkedIn Announces New Events and Polls tools

LinkedIn, the social networking site for professionals, has unveiled two new important features for individuals and brands: LinkedIn Events and LinkedIn Polls.

Events

The LinkedIn Events tool is designed to make creating and searching for events easier.

Users looking for events can now search under specific categories and keywords including: industry, location and date. Events occurring within a users’ network now appear in the Network Update Stream, while the new Events Home Page will display events recommendations based on location, industry and network. Events will also feature a list of ‘Attendees you may want to meet’ based on users' mutual contacts, industry and interests.

Businesses creating events can now include their logo, and share the event through their LinkedIn, Facebook and Twitter networks.

Polls

LinkedIn Polls is the first application within Groups, LinkedIn’s community site where users with similar interests participate in online discussions and forums. The new Polls application lets users participate in, comment on and follow polls within these groups.

It also allows group administrators to create polls and share them on Twitter. Brands can benefit from Polls by promoting blog posts, getting feedback on new products and conducting targeted market research.

LinkedIn continues to innovate

Events and Polls are the latest in a series of new features LinkedIn has recently rolled out, as the site develops new ways for its 100 million members to connect with relevant users, brands and networks.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU