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LinkedIn gives Page admins more power

LinkedIn has released an update allowing Page admins to comment on and like posts while acting as the brand page they represent.

Engage

Previously, Page admins could post content on LinkedIn under a brand page, but that was pretty much it.

Now admins can more actively engage with individual users and other brand pages. 

Timely update

The feature brings LinkedIn into line with Facebook, which has long allowed Page admins to act and engage as both individuals and a branded page.

LinkedIn was recently listed as the social media platform of choice with Australian businesses when it comes to recruitment, though the network doesn't enjoy the same levels of engagement as Facebook and Twitter.

By giving admins more room to move as brand pages, LinkedIn might keep the conversation going. 

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