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DIGITAL MARKETING NEWS

LinkedIn launches How You Match

Looking for that perfect fit in your next position? LinkedIn's latest might be right up your alley.

Look at Me

The feature, simply called How You Match, appears on the right hand side of the page whenever you’re looking at job on LinkedIn.

As the name implies, the feature cross-checks a number of data points from your work history with the job’s requirements. These include education, years of experience, skill sets, and current job title.

LinkedIn Premium members get even juicer data: the ability to see their applicant rank within the posting, which reveals if they're in the top percentile of applicants.

Work it

LinkedIn recommends making sure your profile is up to date to ensure How You Match’s data more accurate.

Top tip: 40% of recruiters search for talent, and soft skills such as communication and digital literacy skills are in high demand. 

Finally, certain positions now also come with a 1-Click Apply button, making it easier to get ahead of the competition on both desktop and mobile. What are you waiting for?

Learn with SMK through February

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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