MailChimp has announced changes to let you serve the data-security concerns of your subscribers.

Streamlined data access and management

It’ll be simpler to update, export and share subscriber data. If someone asks what you have on file, you can easily fulfil their requests.

If a subscriber asks to be deleted, that’ll be easy too, and it shouldn’t hurt your usable metrics.

MailChimp will effectively let you delete all identifiable trace of an individual from reports and lists, but it’ll retain anonymised info for aggregate reporting.

Opt-in ease

In a couple of clicks, EDM list managers will be able to make all their MailChimp mediated data-collection touchpoints conform to modern data-privacy expectations.

Simple switches include opt-in defaults, and new data permission terms built directly into template forms.

With such provisions, MailChimp is helping users conform with forthcoming GDPR regulations.

GDPR?

The General Data Protection Regulation (GDPR) is a new set of rules from the European Parliament. It aims to protect and empower the data privacy of EU citizens.

In practice, the rules—which are in effect from 25 May 2018—have implications for any business that ‘offer goods or services to, or monitor the behaviour of, EU data subjects’.

Is data privacy something you can sell as a benefit, or is it a subject you prefer to avoid altogether?

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