[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Martech Mashup: AdWords intros TrueView for reach

A new mode of optimisation is now available to video advertisers, as Google AdWords launches ‘TrueView for reach’.

New way to buy old ads

‘TrueView for reach’ is a new campaign optimisation option designed to get better results in relation to reach and awareness.

Rather a standalone product, TrueView for reach is more of a new function that makes an existing product—TrueView ads—more versatile.

TrueView?

Google’s TrueView is based on the idea that viewers care more about videos they choose to see.

TrueView ads include in-stream YouTube ads that auto-play for a few seconds before giving viewers the option to watch or skip.

As ‘opt-in’ video ads, they are not subjected to platform limitations on duration. For Google’s part, they only charge the advertiser once a certain objective has been achieved

As originally envisaged, TrueView ads became payable after a certain pre-determined length of the video had been watched.

For reach, in practice

According to Google ‘In beta testing 84 TrueView for reach campaigns, 9 out of 10 drove a significant lift in Ad Recall, with an average lift of nearly 20%.’

If those figures hold true in the general market, this new option could be a real winner.

Is TrueView for reach an innovation, a late-delivered expectation, or something inherently forgettable?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU