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Martech Mashup: Google Optimize is coming

Google is soon to launch Google Optimize, a free version of its analytics platform Google Optimize 360.

Knowledge is free – for now

Google Optimize is launching in beta, and is essentially a landing page optimisation tool for brands.

Integrated with Google Analytics, Optimize lets you conduct A/B, multivariate, and redirect tests.

Optimize will then provide detailed metrics around what worked, and what didn’t. Google says the service will also sport powerful new targeting tools.

Overhaul

The update comes as Google makes massive updates to its Analytics suite. The company recently updated its Data Studio and Tag Manager features, with more changes in the pipeline.

To sign up for an invite to Google Optimize click here.

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August's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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