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Martech Mashup: Google Play for App Success

Google Play wants producers to make apps that consumers want to use. They’re giving us the tools we need to make it happen.

Console-icious

The Google Play Console has a bunch of new features—and some freshly repackaged old ones—that let app producers centrally monitor and manage many aspects of their apps performance.

Google data shows that 65% of ‘top developers’ already use the dashboard. To encourage continued adoption, they’re continually refining the info producers can glean from it.

Better data should help developers to fix issues relating to battery consumption, crashes, and render time.

Targeted testing and subscription tools

To encourage more effective app testing, Google has announced it will soon rollout country-targeting for testing app iterations. There will also be improved data about device (in)compatibility and associated issues.

Also, a tweaked set of subscription tools are set to make it easier to establish and maintain subscription services. These include the Play Billing Library and new test instruments.

When it drops

Many of the Console features are already live. Others are ‘coming soon’. More detailed info about how to find success on Google Play is available directly on the Android Developers Blog.

Is the Google Play Console something that could improve your reporting with practical metrics, or does it still seem too esoteric and technical to be of value at a management level?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

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