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DIGITAL MARKETING NEWS

Medium pays bonus to Partners

Publishing platform Medium has debuted a new business model for readers to pay a monthly fee to gain access to exclusive and curated content.

Bonus for a job well done

Medium will be paying participating partners with revenue shares based on the metrics of time spent reading and shared “claps” by rewarding quality content.

The new reward system was first noted by Hunter Walk for his story “Giving Visionary Women Their Due,” upon receiving $100 from Medium.

According to an email sent to Walk by Medium, “our system added bonuses to stories that our editors designate as high quality in important topic areas.”

Switching models

The previous Medium reward scheme was based on story engagement, relying on metrics recording the engagement of individual users viewing content.

This style of reward system is an effective alternative to click and share approaches, which encourage sensationalist posts and clickbait titles.

Medium is essentially paying for the content it wants to see, further seeding its content with reputable writing and rewarding talent for engaging work.

What do you think about the new share-based model of Medium? Are you happy to see an alternative model? Give us your thoughts in the comments section.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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