[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

New tools for brands on Google+

Google has announced a suite of new business tools for brands on Google+.

Initially, the new features will be free for all Google+ users, but from 2013 a paid subscription to the cloud-based Google Apps will be required.

Communication and collaboration

Google says the new features are aimed at helping businesses achieve better communication and collaboration using Google+.

“Every day, more companies are going Google. We’re excited to help them take advantage of modern, web-based tools and give their employees new ways to connect and collaborate,” Google Apps Product Management Director Clay Bavor announced on the company's blog.

So how do these tools set Google+ apart from the consumer platform?

Private Sharing For Businesses

Posts in Google+ may now be marked as ‘restricted’, which will only be visible to people within a specific organisation or business.

More Administrative Control

Businesses are able to set up sharing defaults for posts and hangouts. This means that sharing options may be set to private or public by default.

Hangout Calendar Integration

Hangouts, Google+'s video chat feature, may now be attached to Google Calendar events and entries.

There’s More To Come

In their official blog post, Google said that they will continue to roll out features for businesses including a mobile version of Google+ for enterprise and more administrative controls.

Google is increasing its appeal to brands as it has also recently begun rolling out the ability to create custom URLs within Google+.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU