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New Zealand Social Stats

While the US and northern hemisphere tend to get the lion's share of social stats and studies, the Australian and New Zealand markets are different beasts with different needs.

That's why the Australian and New Zealand Social Media Report on SlideShare makes for refreshing reading.

Kiwi collective

The report finds that marketers on both sides of the ditch plan to increase their activity around blogging (68%), YouTube and Twitter (both 67%) and Facebook and LinkedIn (both 64%).

However the report also found that the majority of marketers surveyed still struggle to understand best-practice when it comes to advertising on Twitter.

Original only please

Australian and New Zealand respondents revealed that original written content is their most prized asset.

This is followed by original visual assets and original videos.

Instagram mad

On this side of the equator Auto, Soft Drink, and Apparel industries are the most dominant on Instagram.

The largest user group in Australia and New Zealand on Instagram is 16 – 24 years olds (41%), followed by 25 – 34 years olds (35%).

It's also worth noting that close to a quarter of internet users in both countries now have an Instagram account.
 

Learn with SMK through January

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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January's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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