While it's tempting to be lured by the social advertising sirens of Facebook and Twitter, some things don't go out of fashion.

Email marketing may not be new or particularly sexy, but it remains one of the best ways for brands to communicate with customers.

A recent infographic from Dekh gives some compelling reasons why marketers continue to leverage the power of email marketing. 

3.2 billion

There are roughly 3.2 billion registered email accounts online, and over 85 per cent of internet users access email. 

Looked at from another point of view, 25 per cent of the global population has an email account. 

Send and push

The average corporate user sends and receives 112 emails per day. 

Images are the most popular content shared on email (55 per cent), followed by Documents (32.6 per cent), Other (11 per cent) and Audio (1.4 per cent). 

Users are almost evenly split between providers. Google and Hotmail each claim 30 per cent of users, followed closely by Yahoo with 29 per cent. 

Tuesday is tops

According to the infographic Tuesday is the best day to send an email marketing campaign, while 12.00pm is the optimum time of day.

Click through rates

Email marketing generates more click through rates that other digital advertising. 

On average, email marketing generates 5 per cent CTR, compared with Banner Ads (1.8 per cent) and Rich Media Ads (0.14 per cent).

Spam

A massive 90 trillion emails are sent annually. However 97 per cent of email sent is spam.

To learn more visit dekh.com.

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