Mobile marketing is so well established it’s moved beyond a buzzword into being a pillar of digital marketing.

With our appetite for all things mobile apparently endless this week we’re taking a closer look into the expanding world of mobile marketing.

Get up and go

This year mobile advertising is expected to increase 75 per cent to US$31 billion, accounting for almost a quarter of the global digital ad spend.

Later this year mobile internet usage is predicted to overtake desktop.

There are already more mobile Facebook users than desktop users, and globally more people own mobiles than toothbrushes.

Shopaholics

Over 80 per cent of consumers now use their smartphone to browse and shop.

Interestingly, 70 per cent of mobile searches lead to a purchase within an hour, a conversion rate nearly three times higher than desktop and laptop searches.

Businesses can capitalise on this trend by offering location-based incentives for visiting a store, or pair with mobile platforms like Foursquare and Yelp to offer nearby customers freebies or discounts.

And remember consumers love apps, and are 46 per cent less likely to look elsewhere if using a retailer's app.

Re-coup

Mobile users continue their love affair with coupons. This year a quarter of mobile users will redeem a coupon on a mobile device, a rise of 66 per cent since 2012.

No end in sight

Between 2014 and 2019 mobile growth is expected to increase by 45 per cent, meaning in five years time there will be 10 times the mobile traffic there is today.

To cut through that noise marketers will need new tricks up their sleeve. It’s estimated by 2018 mobile video will account for 69 per cent of all mobile traffic.

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