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DIGITAL MARKETING NEWS

Number Crunch: Netflix

 

After much speculation, hope and a fair bit of gossip, Netflix is finally coming to Australia and New Zealand this March.

So it seems an appropriate time to take a closer look at the video streaming colossus.

Visionary?

Netflix has just released its Q4 earnings for 2014, and the picture is looking bright.

Globally, Netflix netted 4.33 million new members – well above the forecast of 400 million and above the previous quarter's 4.07 million.

In total there are now 57.4 million Netflix subscribers spread across almost 50 countries.

Money machine

Over the same period Netflix posted a net profit of US$84.3 million.

That's almost double the US$48.4 million net profit the company posted in Q3 2013.

Square eyes

On average, Netflix users spend over 1 billion hours a month on the platform, while 61% admit to binge watching shows.

Prime time

Netflix reportedly paid US$100 million to produce the political drama series House of Cards.

The investment paid off: House of Cards went on to win three Primetime Emmys. 

Learn with SMK through March

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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