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Number Crunch: Samsung

While it may lack the cool credentials of arch rival Apple, Samsung remains one of the largest and most diversified companies on the planet.

So today we're is looking a little closer at the South Korean-based behemoth.

Baby steps

Samsung was founded back in 1938, and in its first iteration was a trading company dealing with groceries. Foodies might be interested to learn that Samsung also produced its own range of noodles.

Fast forward 70 years and Samsung is now the world's largest information technology company. In fact its revenue equalled 17% of South Korea's GDP in 2013.

Mobile monolith

Samsung is nipping at the heels of Apple when it comes to the exploding mobile market.

Samsung now accounts for 31.1% of global smartphone shipments, selling close to 120 million handsets annually.

Apple smack down

In South Korea Samsung commands 60% of the smartphone market, with Apple making up 14%.

In the final quarter of 2013 the company shipped 79 million smartphones, compared to Apple's 39 million.

However Samsung still lags when it comes to tablet dominance, and currently represents just 9% of global tablet shipments.

Money bags

In 2013 Samsung Electronics' global revenue topped US$216.71 billion. 

Over the same period Samsung netted US$47 million in TV sales and close to US$7 million in laser printer sales.

However its biggest earner was from semiconductor sales, which accounted for US$30 billion in 2014.
 

Learn with SMK through November

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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